COCHRAN ACADEMY

Hands-On Automotive
Detailing Training

Learn the skills. Understand the process. Build the confidence to do it professionally.

From your first professional detail to machine polishing, advanced paint correction and business growth, learn with real vehicles and professional equipment.

Flexible Financing Available
Klarna financing may be available for approved customers.

SEE THE ACADEMY IN ACTION
Hands-OnReal vehicles and equipment
Small ClassesMore instructor interaction
Beginner to AdvancedChoose your training path
REAL CARS. REAL TOOLS. REAL TRAINING.

Professional skills are developed by actually doing the work.

Our courses prioritize hands-on experience with professional products, tools and vehicles. Whether you're new to detailing or ready to add a specialized service, we'll help you develop a repeatable process.

VIEW TRAINING OPTIONS
FOUNDATIONAL TRAINING

Intro to Detailing

Build Your Foundation the Right Way

TRAINING FROM$750

Learn professional detailing procedures from the ground up.

Build safe, efficient and repeatable interior and exterior detailing techniques.

TRAINING INCLUDES

Professional wash techniquesWheels, tires & wheel wellsChemical selection & dilutionDecontamination proceduresInterior cleaning techniquesCarpet & upholstery cleaningLeather & vinyl careSteam cleaning applicationsTool & equipment useWorkflow & efficiencyVehicle inspectionCustomer-ready finishingProduct recommendationsShop & mobile setup guidancePricing & service considerations
OPTION 1

Group Training

$750

Hands-on training with other students. Scheduled classes require enough students to run.

BEST FORBeginners, hobbyists and new employees.
OPTION 3

Private Intensive

$1,995

Individualized training with business startup guidance, pricing, equipment, operations, marketing and three follow-up consultation calls.

BEST FOREntrepreneurs and new detailing business owners.
ADD A SECOND DAY

Keep learning with Polishing 101

After Intro to Detailing, spend Day 2 learning safe machine polishing, one-step paint enhancement, and how to price and sell polishing services. Choose our two-day Beginner Detailing & Polishing Program starting at $1,195 per student.

VIEW TWO-DAY PACKAGE
NEW · ONE-DAY HANDS-ON TRAINING

Polishing 101

Introduction to Machine Polishing

TRAINING FROM$795

Learn to safely improve automotive paint and confidently offer a one-step polishing service.

Designed for beginners, this course teaches paint and clear-coat fundamentals, proper dual-action polisher use, realistic results and the business side of polishing.

TRAINING INCLUDES

Automotive paint & clear coatPolishing vs. paint correctionSwirl marks & light scratchesWhat can safely be improvedChoosing polishers, pads & compoundsDual-action machine controlSafe polishing techniquesPaint preparationProfessional one-step polishingInspecting paint improvementAvoiding beginner mistakesPricing a one-step polishLabor time & product costsProfitability & service packagingCustomer expectations & sales
OPTION 1

Group Training

$795 / student

Small-group instruction covering the fundamentals with hands-on machine practice.

BEST FORBeginners looking to learn safe paint enhancement.
OPTION 3

Private One-on-One

$1,495

Exclusive instruction tailored to your goals, including additional business guidance on pricing, sales, marketing, profitability and building detailing services.

BEST FORDetailers preparing to offer polishing as a paid service.
CHOOSE THE RIGHT LEVEL

Polishing 101 is not advanced Paint Correction.

Polishing 101 focuses on basic machine polishing and paint enhancement. For more complex defects, multi-stage correction, advanced techniques and ceramic coating preparation, explore Paint Correction & Ceramic Coating.

TWO-DAY BEGINNER PROGRAM

Beginner Detailing & Polishing

Intro to Detailing + Polishing 101

TRAINING FROM$1,195

Build a complete beginner foundation across two hands-on training days.

Day 1 covers professional interior and exterior detailing. Day 2 builds on that foundation with safe machine polishing, one-step paint enhancement, pricing and selling polishing services. All equipment and products are provided.

TRAINING INCLUDES

Day 1: Wash and safe vehicle careDay 1: Interior and exterior detailingDay 1: Tools, products and workflowDay 2: Paint and clear-coat basicsDay 2: Dual-action machine polishingDay 2: One-step paint enhancementDay 2: Evaluating resultsDay 2: Pricing, profitability and sales
OPTION 1

Group Training

$1,195 / student

Two days of small-group hands-on training, from detailing fundamentals to beginner machine polishing.

BEST FORNewcomers building a broad foundation.
OPTION 3

Private One-on-One

$2,795

Two days of exclusive instruction tailored to your goals, including additional guidance on pricing, sales, marketing and profitability.

BEST FORAspiring business owners wanting a complete beginner pathway.
TWO DAYS · ONE CONNECTED LEARNING PATH

Start with the fundamentals. Finish with a new service.

This package combines the existing Intro to Detailing course with Polishing 101. Group and semi-private prices are per student; private pricing is for one-on-one instruction.

ADVANCED TRAINING

Paint Correction & Ceramic Coating

Professionally Correct and Protect Automotive Paint

TRAINING FROM$1,495

Go beyond basic paint enhancement with more advanced correction methods.

This course covers defect assessment, multi-stage correction and ceramic coating preparation and installation. New to machine polishing? Start with Polishing 101.

TRAINING INCLUDES

Paint inspectionUnderstanding paint systemsIdentifying paint defectsSwirls, oxidation & scratchesWater spot evaluationPaint measurementMachine polishingDual-action polishersRotary polishing fundamentalsPad selectionCompound & polish selectionTest spotsOne-step polishingMulti-stage correctionEdge & body-line safetyWet sanding conceptsFinishing techniquesCoating preparationCeramic coating installationReal-world troubleshooting
OPTION 1

Group Training

$1,495

Hands-on instruction in paint inspection, machine polishing, correction techniques and finishing.

BEST FORDetailers ready for advanced correction.
OPTION 3

Private Intensive

$2,750

Individualized correction and ceramic coating training, service packaging, pricing, labor estimating and three follow-up consultation calls.

BEST FORProfessionals building high-value services.
SPECIALIZED TRAINING

Window Tint Training

Professional Hands-On Automotive Window Film Installation

TRAINING FROM$1,995

Window tinting requires technique, repetition, patience and practice.

Learn using professional tools, film and vehicles in a real-world training environment.

TRAINING INCLUDES

Window film fundamentalsProfessional tint toolsFilm handlingGlass preparationContamination controlPattern creationCutting techniquesSide-window installationHeat shrinkingRear-window installationSqueegee techniquesEdge finishingFilm removalTroubleshootingInstallation efficiencyShop setup
OPTION 1

Semi-Private · 2 Days

$1,995 / student

Two days of hands-on instruction with direct feedback and meaningful installation time.

BEST FORBeginners and working detailers.
OPTION 3

Private Intensive · 3 Days

$3,495

Three days of one-on-one repetition, difficult installations, workflow, pricing and three follow-up consultation calls.

BEST FORBusiness owners and serious new installers.
AN IMPORTANT NOTE ABOUT TINT TRAINING

Training builds the foundation. Practice builds the installer.

No two- or three-day course replaces months of practice. Our goal is to shorten your learning curve and teach sound techniques from the beginning.

PRIVATE BUSINESS CONSULTING

Build a Better Detailing Business.

Already detailing professionally but need help with the business behind the work?

Get individualized guidance on pricing, services, operations and growth.

PRIVATE CONSULTING$499
BOOK CONSULTING

Consulting can cover:

Service menu developmentPricing strategyPackage structureShop vs. mobile operationsWorkflow and efficiencyEquipment decisionsProduct and chemical selectionCustomer experienceUpselling and service expansionCeramic coating strategyPaint correction servicesWindow tint expansionMarketing considerationsBusiness growth challenges

Built around your business. Come prepared with your goals, questions and challenges.

MORE THAN TECHNIQUE

Thinking About Starting a Detailing Business?

You don't need to already own a detailing business to attend Cochran Academy. Learn proper technique and how to turn it into a service customers understand.

LEARN MORE
Equipment you actually needProducts and chemicalsShop vs. mobile detailingService packagesPricing and profitabilityWorkflowService timingCustomer communicationSelling polishing servicesPaint correctionCeramic coatingsBuilding your service menu
WHY COCHRAN ACADEMY?

Training Designed for the Real World

01

Hands-On Training

Practice with professional tools, machines and vehicles.

02

Small Class Sizes

Receive meaningful instructor interaction and feedback.

03

Your Experience Level

Choose training that fits where you are today.

04

Business Experience

Learn pricing, customer expectations and profitable service packaging.

05

Support After Training

Select Private Intensive programs include three follow-up consultation calls.

06

Professional Processes

Understand both what to do and why it works.

TRAINING INVESTMENT

Academy Training Options & Pricing

Prices shown are per student where indicated. Training formats vary by course.

ProgramGroupSemi-Private / Small PrivatePrivate / Intensive
Intro to Detailing$750Small Private: $1,295Private Intensive: $1,995
Polishing 101 · 1 Day$795 / student$995 / student (2 students)$1,495 one-on-one
Beginner Detailing & Polishing · 2 Days$1,195 / student$1,995 / student (2 students)$2,795 one-on-one
Paint Correction & Ceramic Coating$1,495Small Private: $1,995Private Intensive: $2,750
Window Tint Training—2 Days: $1,995 / studentPrivate 2 Days: $2,495
Private Intensive 3 Days: $3,495
Private Business Consulting——$499

For Polishing 101 and the two-day combination, semi-private training is limited to two students. All equipment and products are provided during training.

Financing Available Through Klarna

Academy training and consulting may be financed for approved customers.

RESERVING YOUR TRAINING

Ready to Put a Date on the Calendar?

A $250 non-refundable deposit is required to reserve private training. Remaining tuition must be paid in full before the training date.

After receiving your deposit, we'll coordinate available training dates. Klarna financing may be available for approved customers.

PRIVATE TRAINING DEPOSIT$250

Non-refundable reservation deposit

BOOK NOW
LET'S FIND THE RIGHT FIT

Not Sure Which Course Is Right for You?

Tell us about your experience, goals and the services you want to offer.

When you contact us, tell us:

Your current detailing experienceWhether you own a businessWhether you plan to start oneServices you already offerServices you want to learnYour short- and long-term goals

We'll help you choose between Intro to Detailing, Polishing 101, the two-day combination and our more advanced programs.